Experts agree that excessive screen time is already a health hazard for children. Yet the tech giant wants to target them at an even younger age

Letting six- to 12-year-olds use Messenger Kids, Facebook’s new app targeting young children, is a terrible idea, and not necessarily because of concerns over online safety.

Facebook went to great lengths in rolling out the app to assure parents that its latest shiny object was developed “with parents” and “parenting experts” to keep kids “safe.” This was even used as a rationale for developing the app, as Facebook said in a blog post on the day of the launch, the alleged “need” for a messaging app for young children that gives parents a “level of control”.

Facebook doesn’t effectively control the grievous amount of abuse on its main platform

Related: Data-hungry Facebook seeks younger recruits | John Naughton

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Mental health is a level of psychological well-being, or an absence of a mental disorder; it is the "psychological state of someone who is functioning at a satisfactory level of emotional and behavioral adjustment".